twitter

Its a great weather for a Sunday to simply laze and just relax. Went for a farewell get together on Friday night which is always a good excuse for a good night out on most nights. Found out from the departing colleague that there were other people in the office (herself included) that were stalking my twitter as well without me knowing which is surprising. I mean, who would want to be bothered with what I have to say? My Twit account is currently being fully utilised to convey messages to a certain someone prowling my blog and social media channels.

I think Twitter is being overrated as its not the only successful tool. Yes, it is definitely up there for short blurbs but does not convey the full tone of the message that you want to get across. As a stand alone, Twit is like a one legged marathon runner. You can only get so far with it. Or more like a picture without substance. Its nice but it doesn't fully deliver what the picture means.

Been tinkering with it a bit in how AirAsia will fully utilise this tool in reaching out to our guest base. I think we need to extend the role of Twitter beyond just marketing campaign announcements and the usual tix giveaways that other airlines and other companies are doing. There must be more creative ways in engaging the audiences hence the two account strategy for AirAsia. One using AirAsiaDotCom and the other, the AirAsiaBlog channel. I think is important to have separate voices to address the different niches. Again, this is broad strategy. Where do we go from here?

We know the obvious that its important to get the strategy clear before integrating these with the other tools like facebook and the blogs for instance. Don't believe any company has been daring enough to use coordinated efforts across all their social media platforms but AirAsia is definitely in a strong position to reach out in synergies with all our platforms. Which is both exciting when we are bold and daring enough to think out of the box. Think the days ahead for social media in AirAsia will definitely be interesting as we seek to go where no organisation or individual has gone before.

On a lighter note, my baby is finally on twitter which is fantastic (if shes still into it after a while :P). I think its evident that new fads will come and go but its simply amazing that the new age media keeps giving me more tools to be creative in my life and in getting what I want to say out there and more importantly, straight to her heart.

PS. Baby, don't ever let them take away your comp and your handphone...ever....